Own a Piece of the Fashion Decentralization Revolution
01
There is an old fashion and a new fashion.
The old fashion is governed by the individual, the gatekeeper, the VC, the solitary genius.
The new fashion is governed by the universal, the community, the collective, the shared ecosystem.
The struggle between the old and the new is revealed in the waste of overproduction and the birth of circular creation.
02
We affirm fashion as art and a new cultural asset—where talent, craftsmanship and provenance are the enduring currencies of value.
03
The new consciousness of time demands that fashion respects culture and heritage, conserves the environment.
The old world, with its individual domination and opaque supply chains, is opposed to this.
04
The new art of fashion has brought forward what this consciousness contains:
A balance between the universal and the individual, a resonance of love on new wavelengths,
where financial growth harmonizes with human wellbeing, and the physical garment vibrates in tune with its digital soul.
05
The founders of Fashion Currency are therefore prepared to realize this new reality,
both in the internal life of the designer and the external life of the industry.
06
Traditions, gatekeepers, and the domination of intermediaries are opposed to this realization.
07
Fashion must be transparent and accountable. It must never unnecessarily destroy or discard.
Our platform, founded for this purpose, embraces this clarity.
The Digital Product Passport is our tool for this new accountability.
08
Co-operation in this new world is possible by joining our platform:
By building a brand that honors the artisan and safeguards our ecosystems.
By wearing a garment that is cherished, not discarded; that has a story, not just a price tag.
By participating in an economy that measures success by more than just sales and profits.